SU Canola™ Herbicide Tolerant System Offers Farmers an Excellent Canola Alternative to Use in Crop Rotations
Hong Kong, China, 19 November 2014 – Rotam, a fast growing international company in the crop protection industry, and Cibus Global, a leader in non-transgenic trait development, have announced the launch of non-transgenic SU Canola™ (Sulfonylurea Tolerant) in the United States. Rotam has developed two new effective weed control solutions specifically designed for use on SU Canola™.
Rotam China sales have been pulled up by the better dynamics of the Chinese market in spring 2014 compared with the difficult climatic conditions in spring 2013 as well as by the launch of an innovative insecticide mixture on rice. The company has also strengthened its field organisation in order to provide a more advanced level of marketing and technical support to a product portfolio that increasingly contains more unique agronomic solutions.
Dave Voss, Vice President, Commercial Development at Cibus, emphasized many benefits of the new system, now available to farmers and end users of non-transgenic canola: “SU Canola offers farmers a new alternative for weed control in canola that will provide sound stewardship options to deal with the management of glyphosate weed resistance. SU Canola is an optimal fit for rotation with glyphosate tolerant soybeans reducing weed pressure caused by volunteer glyphosate tolerant canola in soybean fields. Farmers can anticipate a product that has been developed to include exceptional broadleaf weed control, excellent crop safety, in an economical and easy-to-use package. Additionally, many participants in the canola industry including processors, farmers, and end use food consumers, will benefit from SU Canola as the oil and meal derived from this canola will address the growing demand for non-transgenic food ingredients.”
This initiative combines years of Cibus’ cutting-edge laboratory research with Rotam’s strong manufacturing and production capabilities in bringing two sulfonylurea herbicide products exclusively registered for SU Canola: Draft™, designed for Midwest applications, and Cleat™, registered for use in California. “Rotam is thrilled to join Cibus and provide a new system featuring our herbicide solutions for canola farmers,” said Steve Stansell, Marketing Manager, Rotam North America.
In 2014, Cibus is testing a wide range of SU Canola™ hybrids developed for the North American market. “This non-transgenic solution is a breakthrough for the farmers who are going to see marked, sustainable benefits to their crops,” Voss continued. The introduction of this product comes alongside a major global boost in demand for canola, which has been embraced as a healthy alternative to other cooking oils and as a valuable biofuel feedstock.
SU Canola™ product is commercially available in the United States and the SU trait received approval from the Canadian Food Inspection Agency and Health Canada late last year opening the possibility to register SU hybrids and sell into the world’s largest canola market.
For more information contact Rotam at firstname.lastname@example.org.
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More about Rotam
Rotam (www.rotam.com) is a fast-growing international organization operating in Crop Protection, Turf & Ornamental, Public Health and Veterinary sectors. Excellence and innovation may not be what you first associate with off-patent crop protection chemistry, but that’s exactly what Rotam stands for. State-of-the-art facilities house our research and development, while our global registration and manufacturing draw on the highest caliber expertise. Our product development teams pioneer the use of innovative technologies to remove impurities, improve safety and enhance delivery systems. We work on a global platform, but offer local crop protection solutions. Rotam has a worldwide presence with direct operations in over 60 countries, with a corporate office in Hong Kong, principal manufacturing base in China and operations split into 9 regions.
More about Cibus Global
Cibus Global (www.cibus.com) is a leading precision gene editing company with a unique, patented technology for naturally modifying cell functions. With over 170 patents and patent applications, Cibus is a technology leader in the silent revolution in the development of non-transgenic traits. Its non-transgenic technology enables it access to global multibillion-dollar markets in agriculture, specialty chemicals, and human health. It offers a disruptive alternative to transgenic approaches. The Company has a worldwide presence, with subsidiaries in both Europe and North America, including Nucelis, its bio-industrials division, and a state of the art research and development center in San Diego, California. Our core purpose is to lead the transition to sustainable non-transgenic agricultural and industrial products and improved human health by harvesting nature’s natural diversity.